Bad news for the UK’s Big Brother.

Seems that after 10 years on air, Channel 4’s reality show might be on the edge of extinction.

And this year, with almost two months into the season, the show has already marked the lowest ratings ever since the show began.

In fact, it’s only averaging 2 million viewers and is down 33% in its audience share.

But the execs at Endemol UK, who produce the show, insist Big Bro is doing well, especially in other countries like Italy and Argentina.

Paul Johnson, global head of marketing and brand partnerships for Endemol Group, reveals that “You can’t use audience averages to work out how the show has done until a season has finished, the audience builds through until the finale. The ‘death of Big Brother is written about every year- however the show continues to rate extremely well in the timeslot when compared to the slot average for C4. Big Brother consistently exceeds the slot average for the timeslot on Channel 4. No other show on the broadcaster is on air everyday for 13 weeks.”

The only version probably interesting enough to watch would be the Celebrity version of Big Bro.

But even then, it’s only Z-Listers on camera trying to act.

Is LOLhan gonna be on it?????